Happy Tuesday! To celebrate the first day of Podcast Movement, we have a bonus guest article from podcast marketing and engagement consultant Jeremy Helton. A companion piece to yesterday’s “Why Advertisers Love Celebrity Podcasts,” the Celebrity Podcasts Roundtable gathers insight from a panel of producers, advertising sales executives, and PR specialists in the podcasting space.
They weigh in on the challenges and opportunities of the celebrity podcast trend. Thanks to the amount of compelling podcast content available, celebrities have to bring their A-game to succeed in the market. At PM19, hear more from panelists Jenni Skaug and Kara Silverman onstage!to the roundtable
Libsyn has announced that the Interactive Advertising Bureau (IAB) Tech Lab has officially certified the Libsyn podcast statistic metrics. The IAB Tech Lab Compliance Program “ensures adherence and compliance with the IAB Podcast Measurement Technical Guidelines V2 for reporting podcasts downloads, impressions and listeners.”
These guidelines establish a common set of metrics for podcast measurement and a base set of principles for the industry to adhere to. “As the first ever commercial podcast hosting company […] we believe we had a responsibility to the industry to be officially certified by the IAB Tech Lab,” said Laurie Sims, President of Libsyn. A lack of uniformity in measurement systems and metrics has been a challenge for podcast advertising.
Libsyn has stated that “meaningful industry-wide measurement has been difficult to achieve due to an inability to connect, track, and analyze user requests […] and a lack of an agreed-upon set of metrics and their definitions.” The IAB Tech Lab offers one solution to this sometimes-controversial set of issues, which is sure to develop in the near future.read the fine print
Running a booth for your podcast at a convention can be a blast, but it takes serious preparation. From promoting your show and building relationships to selling merch, a booth is an excellent way to connect IRL. Lindsay Harris Friel at The Podcast Host sat down with experienced convention-going podcasters to collect essential tips for booth success.
When it comes to introductions, practice makes perfect. “As a general good practice, you should have a conversation starter, an elevator pitch, and a call to action,” says Travis Vengroff of The White Vault, Liberty, and Vast Horizon. Unsure what to say? The guide includes suggested questions to get started. Researching the venue, area, and target audience is key, as well as visually presenting your work.
“Invest in a pop-up banner and materials to help your booth look professional and make it clear what you do,” says Sean Howard of Fable and Folly Productions. Whether you’re attending an event for fans or for the industry, Friel’s advice will serve you well: “Plan ahead, keep it simple, and don’t take things too seriously, and your podcast booth experience will be a good one.”get the expert tips
Happy first day of PM19, fellow travelers! Today’s tweet is from the founder of Lipstick & Vinyl. Allyson can definitely hang and so can the rest of you fine folks. Nervous? Excited? Join the
Anyone else feeling a bit nervous about #PM19 So many great people, loads of great sessions and night time parties. Hope I can hang!
— Allyson Marino (@AllysonSS) August 12, 2019
iHeartMedia airing podcasts: iHeart has announced Sunday Night Podcasts. 270 stations will play a prerecorded podcast episode in between music or talk radio. President Conal Byrne says the move markets the podcasts, lets stations refresh programming and is a “huge new product” for advertisers.
Burgundy gettin’ busy: Will Ferrell’s iconic 1970s Anchorman character appeared on Conan, Fallon, Kimmel, Colbert, Meyers, and Corden all in one night. Promoting season 2 of The Ron Burgundy Podcast, he revealed, in true form, that the podcast is recorded “in a room.”
HiStudios ramping up: Himalaya‘s original production entity HiStudios will open an LA space. Launched quietly in March, the division aims to sign “sports stars, digital influencers and other celebrities” for hosting. The podcasts will be openly distributed on a ‘freemium’ subscriber model.
UK kids’ network: Fun Kids, the UK children’s radio station, has launched a podcast network. Already generating half a million downloads each month, it will host existing and new originals, plus popular favorites like Storynory. Its educational shows discuss news and science.