Heather Osgood

Podcast Advertising Campaigns: A Streamlined Process for Strong Results

According to classic marketing wisdom, it is six to seven times more expensive to attract a new customer than it…

3 years ago

Sponsor Outreach: Effective Strategy from a Podcast Ad Expert

If you’re like most podcasters, partnering with advertisers and sponsors is one of your monetization goals. Sponsor outreach is a…

3 years ago

Podcast Preparedness: Is Your Show Ready To Take On Advertisers?

“How do I get advertisers on my podcast?” As a podcast representation and advertising business owner, this is the most…

3 years ago

The Benefits of Host-Read Dynamic Ad Insertion for Podcasts

When we think of podcast advertising, the first thing that comes to mind is the classic host-read ad. The podcast…

3 years ago