Greetings PM Family,
This week we're taking a look at how podcasters can use YouTube to help grow their show. We are also excited about our next virtual community meetup this week! Please make plans to RSVP if you haven't already.
YouTube is still the 2nd largest search engine in the world. It has over 2+ billion users (that's almost a 3rd of the internet). Tom Webster, SVP of Edison Research, recently wrote on his blog about why podcasters shouldn't underestimate YouTube as an opportunity to grow their show.
We understand that some podcast purists may not resonate with the idea of “podcasting” on YouTube for a variety of reasons. However, we've tried to lay out a variety of perspectives so that you can discern what is best for you & your show.
YouTube's reach is undeniable. James Cridland, the editor of Podnews, shared the following insights: YouTube is the biggest platform for podcasts in Canada (by that they mean the most prominent platform that people, when asked, said that they consumed podcasts on).
Why Should Podcasters Use YouTube?
Ellen Lewis explains some convincing reasons in this piece from the RedCircle blog.
Why Shouldn't Podcasters Use YouTube?
Mark Steadman from Podiant shared some logic on why podcasters may want to avoid auto-posting to YouTube.
Last fall, he crunched the numbers based on the previous nine months of data from Podiant customers, and apart from one significant outlier, most auto-posted YouTube videos received no views.
What works (if anything)?
Amir Shahzeidi is a digital marketing manager at Uscreen. He says, “More than 70% of YouTube users watch content on mobile devices, making it the perfect platform to engage more people. Today YouTube is available in 80 languages, making it accessible to 95% of the Internet population.“
Amir put together a post last fall that shared four tips on generating better rankings when using YouTube for podcast promotion. We encourage you to check out this post here, but we'll quickly give you the bullet points in the meantime.
Podcast Movement Community Suggestions:
We use our camera as our audio interface, and it saves each audio channel as separate files. We usually take the audio from the video when we export just because it's quicker. We only keep the different audio channels for a backup just in case we need them.“
Final Thoughts
In closing, Julia Alexander of The Verge wrote a helpful article on this topic. She explains what some of the top YouTubers are doing to leverage podcasting on the platform.
They can break their show into pieces and spread it across multiple channels. H3 Podcast, and Cody Ko and Noel Miller's Tiny Meat Gang run as full-length episodes on their main podcast channel. The episodes are broken down into tiny individual cuts for videos on another channel.
These cuts often referred to as clips or highlights, which exist on a completely separate channel. They're also arguably more important when it comes to using YouTube as a way to grow the podcast.
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We welcome your perspective and opinions on this topic. Also, if you are seeing results or know a fellow podcaster that is doing well with YouTube, please let us know so we can share this with the community.
We are planning our next virtual meetup for this Thursday, June 25 at 8:00 pm ET. We already have over 60 people registered so far. Please make plans to join us for this free online networking event!
The temptation to cut corners can create results that you don't want. We encourage you to stay diligent and resilient. Remember to take your time and adjust as you continue building your show. Great things take time, and so does an excellent podcast.
Stay the course and don't skip the process,
Team PM
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