“If only there were a reference manual for your podcast,” suggests documentary podcaster Doug Fraser. “Something to help you conserve brain power, communicate your show’s identity, and refine its style over time.” Enter the podcast show bible. It’s a five-part blueprint that originated in film and thrives in audio.
“When stuck or straying from the show’s original intent, the show bible is where you go to refamiliarize yourself with themes, structure, and why the show exists in the first place,” Fraser explains. He breaks down the creation process from start to finish, including familiar examples and helpful thought exercises.
A show bible isn’t just for streamlining your progress (though it’s ideal for that, too): “If you’re ever in a position to pitch to a network or a competitive sponsor, most of your prep work will already be finished.” From writing to finding references, time spent here is an investment with unlimited payoff. Let’s get started.
Yesterday, eleven audio producers formerly employed by Condé Nast posted an open letter. Their experience of working on a slate of flagship podcasts was rough, to say the least. The letter alleges that “Professional audio work is undervalued across our industry,” from deceptive outsourcing to sudden contract layoffs.
“It is no secret that the audio industry has exploded over the past decade, and as that happened there have been both unavoidable and very preventable growing pains,” the authors say. Like other large media companies, Condé Nast jumped into podcasting for ad revenue without considering the staff they’d need to bring in.
In detail the group describes “an opportunity for a paradigm shift” toward a more equitable, sustainable industry. As Tarkor Zehn, a former In Vogue associate producer, told The Verge, “It’s important for companies to realize that if you want to invest in the product, you have to invest in the people who make the work.”
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