Editor's note: Due to ice storms down in Texas, the Daily will return on Wednesday. In the meantime, check out the contest that we have running all week, and use the extra day to rack up as many referrals as possible.
This Monday’s guest feature kicks off a 5-part series from Facebook and Podcast Movement. Curated specifically for podcasters, each biweekly article covers a different category of tools on Facebook and Instagram. Today it’s all about community building: Stories, Reels, comments, and solutions for content moderation.
According to Facebook, “Each feature can be used individually, but together they create a more engaging and holistic storytelling experience.” Creative tips for Stories include using the interactive questions sticker to poll listeners, as well as the countdown sticker to build pre-event (or pre-episode) anticipation.
Comments on podcast-related content can quickly impact your show’s brand and listeners. Learn how to block certain words or emojis, restrict accounts, ban users from your page, and moderate comments during Live events. On March 1, the series continues with subscriptions and revenue options on both platforms.
Ashley Carman of The Verge takes a look at the “impossible problem” of moderating extremist podcasts. Apple has the most power, but every listening app has its own content guidelines. “Put simply, podcasting isn’t ready for full scale, widespread moderation — if that’s even what the industry wants.”
If the big platforms can’t find every dangerous show, how can smaller teams? Representatives of Pocket Casts, RedCircle, Podcast Addict, Spreaker, Podiant, and Acast weigh in on their approaches. Open RSS means there’s no stopping Alex Jones (or any of the 17,000 voices that launch each week).
“Podcast hosting platforms have a particular incentive to moderate when they help shows make money […] because brands don’t generally want to advertise on a controversial show,” Carman points out. “Otherwise, the hosting platforms don’t have much reason to rain in their own customers.”
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