PodMov Daily: Friday, December 13

Episode 105: Week Download Complete

Friday Guest Feature: The Power of Supplementary Material for Podcasts

This Friday’s guest article from podcast journalist and creator Wil Williams is all about going the extra mile. “If you have the time and resources, supplementary material can be a great way to improve your SEO and enhance your listeners’ experiences,” Williams explains.

Providing examples and describing the processes step-by-step, Williams offers a straightforward guide to building up bonus content. Whether your additions are blog posts, photos, alternate storylines, or GIFs, your audience will appreciate the effort.

“The love of the subject matter always comes through — and if you’re reading this, I’m guessing you have the same love for what your podcast is about.”

Fast Facts: Podcast Advertising Efficacy in a Marketable Nutshell

“More eyeballs and more ad spend are great for the industry, but it also means more scrutiny,” writes Henrik Isaksson of Acast Australia. The efficacy of podcast advertising may not be as well-known or well-understood outside the audio ecosystem.

Sure, “Nielsen data shows podcast advertising delivers 4.4x better brand recall than display ads on other digital media platforms.” It’s targeted, flexible, and drives preference, but not considered a safe bet by many an uninitiated marketer.

Isaksson’s collection of data points can help develop an ‘elevator speech,’ if need be, on the worthiness of host-read ads to those on the fence.

“Wrapped” for Podcasters: Spotify's Creator Dashboard for Worldwide Analytics

“‘Wrapped’ has become one of Spotify’s major awaited releases among those who use the service frequently, as it enables users to explore their top songs, top artists, top genres and times heard for the year,” writes Aditi Gade for ITMunch. “New this year is an extension of ‘Wrapped’ to podcasters.”

“Previously, Spotify artists had their version […] which enabled them to discover how their music reached fans across the world, accessible through the Spotify for Artists dashboard. This year, podcasters will receive their personal ‘Wrapped,’ available through Spotify for Podcasters.”

Happy Friday, readers, at long last. Don’t sleep on our call for New Years’ podcasting resolutions. Get serious, stay chill, ramp it up, or take it slow — you do you. Share yours for a chance to be featured in some special holiday treats.

Cheers,
Team PM

Here's what else is going on:

• Canada calling: The CBC conferred with creators and experts to determine the year’s most inspiring podcasts. Shows from Wondery, Crimetown Presents, BBC Radio, and more have been named ‘guilty pleasures’ and ‘hidden gems.’

• Youth group: PRX has announced an network of original podcasts for listeners ages 9–13. Set for 2020 release, TRAX will feature “free, on-demand audio content that is enriching, entertaining, and diverse in genre, format, style, and voice.”

• Waiting room: For Medium, Nicolas Cole explains how procrastination, especially on creative projects, is rooted in fear of failure. Our egos ‘fool’ us into insecurity: “Finishing a project means standing by it, and letting it represent you.”

• Focal point: UIX editor Matthew Russell speaks to Brian Kelly, photographer-turned-podcaster. Following the first season of his show Full Exposure, Kelly describes bringing guests into his studio to create intimate aural portraits.