PodMov Daily: Wednesday, April 13

Episode 624: Your Midweek Update

Live Audio Comes to Spotify’s Main App

Spotify has rebranded Greenroom into Spotify Live, bringing its features into the main listening app. At first, in-app live shows are limited to “select original programming.” A standalone Spotify Live app will still be available, where independent creators can continue to offer the live shows they had on Greenroom.

Interactive features will remain on the standalone app as well: “Listeners will be able to tune in to live programming on Spotify via the creator’s podcast or artist page, and if they want to participate in the chat or join the host onstage, they can head to the Spotify Live app to do so,” the company says.

The marquee original is After Hours with Alex Cooper, essentially bonus material for the wildly popular Spotify exclusive podcast Call Her Daddy. Fans can listen live as the host continues “honest, uncensored conversations” during the evening talk show. Looks like a test template that may be sold to podcasters.

Why Podcast Advertisers Should Demand Transcripts

Advertisers should move money away from podcasts that don’t provide transcripts, says Bryan Barletta in Sounds Profitable. His argument isn’t just to pressure creators onto the transcript train. For brands and campaign measurement, “a deep understanding of the content will be our prime first-party data.”

With podcaster-provided transcripts, advertisers can efficiently double-check the content of multiple episodes at once. Brands are attracted to transparency, especially when risk mitigation comes in a convenient package. If they start to prefer shows with transcripts, podcasters will have every incentive to deliver.

Barletta suspects hosting platforms will start offering AI transcription, giving podcasters more control over what advertisers see: “Just think about how a third-party competitive intelligence platform might classify a show if the transcript refers to a minor when the host really meant miner.” Good point.

Earn with Supercast: Podcast Subscriptions, Done Right

Supercast isn’t just a great podcast subscription platform. With hands-on support, powerful features, and flexible ways to earn, Supercast is powering millions in revenue for independent podcasters and content networks. It’s never been easier to generate monthly recurring income and delight your fans.

Supercast integrates with every podcast player, including Spotify. Listeners can subscribe to your premium content and perks in just two taps – no custom apps required. Engagement is friction-free and flexible, allowing Supercast’s top 10 creators to earn over $12 million in annual subscription revenue.

To fit your show’s unique needs, you can offer monthly or annual plans, trials, one-time promotions, and more. No matter how you customize your subscription plan, you retain full ownership of your show, audience data, and financial details. Ready to experience subscriptions done right?

Here’s what else is going on:

• Fresh ink: Ariel Shapiro will be Hot Pod’s new lead writer, starting April 25. Shapiro “pioneered the podcast beat at Forbes, where she created the publication’s first top earners list for podcasters.” The Verge has big plans for Hot Pod this year, including another hire and in-person events.

• Numbers game: “Info to Insights: Using Data to Build Your Podcast Brand” is coming up on April 20. The SoundPath talk with Nicole Walker (WinHers United) will cover essential analytics and how to tell a story about your show from the numbers. $10 registration for non-AIR members.

• Prep school: This Friday at 1:00 pm ET, PRX and the Google Podcasts creator program will hold a Q&A about 2022 applications and eligibility. The free, 20-week intensive training accelerator (June–December) is open to mid-career podcasters. Applications are due Sunday, April 24.

• Family time: WBUR’s “Mega Awesome Super Huge Wicked Fun Podcast Playdate” will return to Boston on April 23 and 24. The festival will feature live performances from hit children’s podcasts Circle Round, Brains On, But Why? and Story Pirates. Virtual tickets are $12.