Whether you blame Ira Glass or celebrate him for it, ‘podcast voice’ is undoubtedly iconic. The New York Times’ Alexis Soloski spoke to producers, hosts, and voice coaches to learn more. As a non-podcaster, she was determined to find out how this influential voice is performed — and if she could do it herself.
The NPR sound is analyzed more for what it isn’t: natural. In conversation with podcasting experts, Soloski discovers that code-switching and gender-based criticism are no less relevant than vocal exercises. Audio clips are embedded throughout, as well as (very cool) interactive audio graphics in the style of concrete poetry.
This article is part of The State of Podcasting, a blitz published last spring by the Times. Read on for: The impact of Hollywood film and TV adaptations, young podcasters “growing up on mic,” show recommendations from 36 popular hosts, and a profile of Saidu Tejan-Thomas Jr., co-creator of Gimlet’s Resistance.
To avoid blending into other shows, a podcast needs a foil. A presence to counteract. In other words, it helps to “define your show’s villain.” According to Counterweight Creative founder Jeremy Enns, it’s often easier to think about a show’s niche positioning by first nailing down what it isn’t rather than what it is.
Based on style, format, length, and other factors, you’ve already established an identity. Now, “pick a show or publication in your niche that you don’t necessarily agree with, and start using them as a measuring stick to present your show as a clear alternative,” Enns suggests. What angle does your show offer instead?
Obviously, do not call out an actual person or entity as your show’s foil. “Oftentimes, your chosen villain may in fact be a fantastic collaborator for your show as you may offer very different approaches to or opinions on the same topic,” Enns points out. Keep those friends and enemies close. NB: metered paywall.
Out of 2 million podcasts, only a handful have reached the 1 billion download mark. This year, The Ramsey Show became the fourth ever to earn the title. For 29 years on the air, financial expert Dave Ramsey has helped dedicated listeners navigate money and life.
Each week, his impactful advice is trusted by millions and counting. “We’re teachers at the core,” said Brian Mayfield, Executive VP of Ramsey Network. “We’ve never seen anything grow the way the podcast world has grown, so we see tremendous opportunity there to continue to increase our audience.”
Since The Ramsey Show began 15 years ago, callers have paid off a calculated $500 million. Ready for practical answers to the questions that matter most? Listen and follow wherever you get your podcasts.
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