Podcast industry veteran N’Jeri Eaton is Netflix’s first-ever director of podcast programming. She most recently served as Head of Content at Apple Podcasts. During her previous four years at NPR, she worked on No Compromise, which won a Pulitzer Prize, and Believed, which received a Peabody Award.
“I'm thrilled to join @netflix as the Head of Podcasts,” Eaton said in a Twitter announcement on Thursday. “Sixteen years ago, I watched three DVDs from Netflix a day while working the late night lab shift at a university. My obsession for storytelling has taken me all kinds of places but this is truly a dream.”
Eaton recently helped develop For All Mankind, the first Apple TV+ companion podcast (an ideal setup for Netflix’s strategy). Independent podcasters’ work will be appreciated at the helm, too: One of three nonfiction podcast judges at Tribeca Festival last month, Eaton has also judged the Third Coast Competition.
Tomorrow the second annual U.S. Latino Podcast Listener Report will be presented by Gabriel Soto, Director of Research at Edison Research, and Martina Castro, CEO of Adonde Media. Last year’s groundbreaking study was one of Edison’s most downloaded reports, reflecting rapid growth in listenership.
“Without the data, if we’re not measured, we don’t exist,” Castro says, urging the importance of the numbers. Soto and Castro will present research on Latino listeners in the U.S., including year-over-year changes in English and Spanish-language podcast listening, and perceptions of podcasts that include video.
“This year we have a lot more data from this project,” Edison SVP Tom Webster. “Both on Latino podcast listeners … and on non-listeners who could become podcast consumers, which will be the subject of a second release in a couple of months.” Register for the webinar in English at 1:00 pm ET and in Spanish at 2:00.
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