The internet raised us all to be freeloaders, writes podcaster and author Shani Silver (A Single Serving). “Here's something true that you may have not realized yet: Paying for what you regularly consume isn’t ‘supporting creators,’” she says. “It’s buying something you want, just like you do at Sephora.”
Silver decided to shift to Patreon at the beginning of 2021, two years into podcasting with 400k organically earned downloads. Today, she gives five reasons listeners should pay for their podcasts. It’s a must-read for creators struggling with the ideological question of charging money or starting a subscription.
If there’s a podcast you consume every single week, it provides value. Think of it like any other recurring purchase, Silver insists. Her points are realistic, clear, and convincing: “My Patreon isn’t collecting charitable contributions. It’s an even exchange of valuable work for a very accessible amount of money.”
Back in July, Lemonada Media announced plans for a podcast studio “where audio meets reality TV.” The first series from BEING Studios launched yesterday. Executive produced by Kasey Barrett (The Real World, Kardashians), BEING Trans follows four transgender cast members living in Los Angeles.
Alexis Soloski of The New York Times took a deep dive into production: “Each episode would cost about $100,000, double the amount of a typical Lemonada show, but somewhere between a quarter and an eighth of a typical reality hour.” (Woah. Pretty sure that was VH1’s entire budget for “Rock of Love” in 2007.)
It’s no secret that reality TV deals in anything but reality. With this new initiative, Lemonada aims to control the narrative by leaving it out. “You’re just hearing people existing,” says co-founder Stephanie Wittels Wachs. A second season, tentatively titled ‘Being Golden,’ will be shaped around a group of retirees.
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