PodMov Daily: Tuesday, February 8

Episode 585: Testing, One Two-sday

A Podcast Plagiarism Lesson Not Yet Learned?

A new show from Audiochuck, Ashley Flowers’s podcast company, sounds too familiar to some. Is The Deck’s concept and format plagiarized from another show, Dealing Justice? Decide for yourself: Podnews editor James Cridland spoke with Dealing Justice co-host Jennifer Dubasak and listened to the evidence. 

For Dubasak, the gravity of real investigations adds to the frustration. “I don’t want to shut down a family’s opportunity for people to hear their story, and help with their case,” she told Cridland. But it’s not right for someone who thinks they’re bigger and have more money than I have, so they can just come in and take over something.”

Since Flowers was caught lifting multiple journalists’ work in 2019, business has boomed. Audiochuck signed a three-year ad-sales deal with SiriusXM last fall, and according to Apple Podcasts head Ben Cave, Flowers has “built one of the most successful podcast businesses of all time, completely independently.”

How to Get Guests to Share Your Show

Back when a podcast appearance was a novelty for an expert, it was a near guarantee that they’d share the show afterward. No longer, says Captivate CEO Mark Asquith. “Today, being a guest on a podcast is the norm for industry leaders, authors, ‘entrepreneurs’ and more and it has just become a part of their PR strategy.”

Getting guests to share interviews is like pulling teeth, even when they’re provided with a pull-quote graphic, an audiogram, a click-to-Tweet link, and a thank-you email. Asquith offers a actionable solutions based on one concept: Sharing shouldn’t feel like a favor you’re asking of them, it should feel like a partnership. 

Hosts need to understand that most guests are looking to a.) build their personal brand or b.) or promote something. This isn’t a bad thing, Asquith says. It leaves podcasters that want to focus on interviews with a clear strategy. In any case, “we need to access our guests’ audiences as much as they need to access ours.”

Keep Episodes Fresh with Dynamic Content

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Here's what else is going on:

• Seeing stars: The 8th of each month is Podcast Review Day. Celebrate the second #podrevday of 2022 by reviewing a show and posting it to Twitter. Founder Stephanie Fuccio says it best: “This impact, this connection, this feedback, this is why many independent podcasters do what we do.”

• Follow me: This Thursday at 12:00 pm PT is “Social Media for Podcasts” from SoundPath. Hosted by LWC Studios’ Marketing Lead Manuela Bedoya, the 90-minute webinar will focus on efficient techniques to “upcycle” content while balancing multiple roles. $10 registration for non-AIR members.

• You’re invited: Also this Thursday, PM is hosting two free virtual happy hours for Valentine’s Day. Both “We Love Podcasters” mixers will be held by Podcast Parties, the first at 3:00 pm ET and the second at 7:00. Pick a time and join creators all over the world for some good clean fun. Free RSVP.

• Beach club: The women’s podcast network Ossa Collective is accepting applications for Ossa Production Camp, a new branded podcast workshop. Matty Staudt (Amaze Media Labs) will lead the program in Santa Monica, CA on March 21-22, just before Evolutions. Submissions are due February 28.