A new show from Audiochuck, Ashley Flowers’s podcast company, sounds too familiar to some. Is The Deck’s concept and format plagiarized from another show, Dealing Justice? Decide for yourself: Podnews editor James Cridland spoke with Dealing Justice co-host Jennifer Dubasak and listened to the evidence.
For Dubasak, the gravity of real investigations adds to the frustration. “I don’t want to shut down a family’s opportunity for people to hear their story, and help with their case,” she told Cridland. But it’s not right for someone who thinks they’re bigger and have more money than I have, so they can just come in and take over something.”
Since Flowers was caught lifting multiple journalists’ work in 2019, business has boomed. Audiochuck signed a three-year ad-sales deal with SiriusXM last fall, and according to Apple Podcasts head Ben Cave, Flowers has “built one of the most successful podcast businesses of all time, completely independently.”
Back when a podcast appearance was a novelty for an expert, it was a near guarantee that they’d share the show afterward. No longer, says Captivate CEO Mark Asquith. “Today, being a guest on a podcast is the norm for industry leaders, authors, ‘entrepreneurs’ and more and it has just become a part of their PR strategy.”
Getting guests to share interviews is like pulling teeth, even when they’re provided with a pull-quote graphic, an audiogram, a click-to-Tweet link, and a thank-you email. Asquith offers a actionable solutions based on one concept: Sharing shouldn’t feel like a favor you’re asking of them, it should feel like a partnership.
Hosts need to understand that most guests are looking to a.) build their personal brand or b.) or promote something. This isn’t a bad thing, Asquith says. It leaves podcasters that want to focus on interviews with a clear strategy. In any case, “we need to access our guests’ audiences as much as they need to access ours.”
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