Podcast incubators, accelerators, and contest programs have exploded recently, but they’re not all the same. A ‘search for the next great’ anything is an exciting premise – winners often receive training, equipment, promotion, and cash to get started. Unfortunately, simply submitting an entry can sign away your IP.
For example, a major media company is currently “searching for the next ten female breakout podcast stars.” Read that fine print: Everything a creator submits is instantly owned by the host platform, including intellectual property and derivative rights. (Entries are legally “work made for hire.” Happy Women’s History Month?)
Gaining traction as a podcaster is hard. You know what’s harder? Succeeding once your best idea, your brightest original spark, no longer belongs to you. Don’t let the allure of discovery get in the way of your homework. As companies line up to offer a boost, assess each opportunity carefully to protect your future.
Crooked Media is running podcast ads tailored to YouTube, reports Alyssa Meyers of Morning Brew. The ads are part of a new campaign with Blue Moon, marking Crooked’s first audio/visual sponsorship. Title cards will be shown during host-read spots on Offline with Jon Favreau, a limited-series-turned-spinoff show.
“Typically, since ads are recorded separately from the actual content of the episodes, they’re only included as audio clips in the YouTube videos,” Meyers explains. “Crooked agreed to add title cards that say ‘presented by Blue Moon,’ along with the brand’s logo, to the start of each Offline YouTube episode.”
This is also the network’s first sponsorship from a beer brand. Alcohol and blue-chip brands have yet to fully break into audio, though Crooked’s VP of commercial marketing says that’s changing. “I think you’re starting to really see some of these Fortune 500 companies figure out what works best for them on the pod side.”
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