A new show about podcast industry acquisitions is much more than a deal tracker. Laura Mayer, a former executive producer at Stitcher and co-founder of podcast studio Three Uncanny Four, has spent years watching friends (and some enemies, she says) “get rich, rich, rich selling their shows and companies.”
Alex Sujong Laughlin calls Shameless Acquisition Target “part performance art piece, part sincere business endeavor.” It’s a perfect description. Mayer will interview power players in the business about what’s valued in media. At the end, she’ll put it all up for sale – the show itself, derivative rights, IP, and RSS feed.
Mayer is transparent to a degree that feels new. In the first episode, she describes her early passion for radio, nightmarish exit from a high-profile podcasting job, and agonizing proximity to huge acquisitions. After all of this, she just wants to buy a house for her family, down the street from their rental apartment.
If we cover an individual podcast, it has to have changed the industry in some way. Shameless Acquisition Target taps into the anxiety of making money in this space (you know the feeling) while helping us understand the moving pieces. If you enjoy a little vulnerability with your capitalism, give it a try.
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