“Think, for a moment, about all the things you’ve had to learn to do your job.” Poynter’s Kristen Hare asks professionals in the journalism field to consider their daily range of skills. Many apply to podcasters of every genre. Which tools do you plan to sharpen this year?
“Maybe you want to engage with your audiences better. Maybe you just want to make a GIF,” Hare considers. The award-winning reporter has “rounded up 10 guides and tip sheets that can help” with hosting an event, finding funding, collaborative storytelling, and everything in between.
Podcasters are wise to look for resources outside the audio world. How do you get public records? How should you use a press release? Journalists have your back. Hare’s recommendations even cover “choosing your platform, monetizing and gathering metrics.”
BBC Studios has announced investment in the podcasting platform Pocket Casts. Ashley Carman of The Verge notes that the move counters major apps “committing themselves to a strategy of exclusive shows designed to build loyalty to their platform.”
The free-to-download Pocket Casts prizes an “open ecosystem of freely available RSS feeds.” According to a company press release, the company is “focused on independent voices, supporting producers and preserving the intimacy of the medium.”
The undisclosed investment sum will go toward operational costs and growing the platform, which is owned by public media entities including NPR, WNYC Studios and WBEZ Chicago. Added support from the BBC aims to strengthen the open-access foothold in a changing industry.
In a piece for Podcast Business Journal, Tim O’Brien, the producer and host of the podcast Shaping Opinion, considers how podcast platforms and hosting companies may eventually be “facing some of the same challenges that YouTube and Facebook are wrestling with today.”
The challenges in question center around content accountability expectations. Growing concern about hate speech on influential social platforms has led to widespread policy change. O’Brien asks, from the platform’s perspective, “Whose job is it to police the platforms and make value judgement decisions on whether that content should be left to stand?”
O’Brien advises platforms to prepare for an onslaught of activism, as “it may not be long before the hosting company is accused of being an enabler.” When these conversations do pan out, surely this industry will recognize their validity and the importance of taking them seriously.
The podcasting community is full of talent and resources, but are you finding the opportunities you need to grow? The NACHO global marketplace is the destination for podcasters and podcast-related services to sell, rent, swap and share goods and services.
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