In Forbes, Bill Rosenblatt describes how “the podcasting market in Europe is shaping up very differently than it is in the United States,” pointing to Podimo as a primary example. The paid-subscription podcast service, “akin to Luminary in the U.S.,” has seen auspicious beginnings unburdened by the American market structure.
Based in Denmark, Podimo may share a general model with Luminary, but “Luminary has spent tens of millions of dollars to offer exclusive podcasts from a few dozen big-name producers and celebrities,” Rosenblatt writes. “Podimo is signing up hundreds of lesser-known podcasters to its service […] and paying them a share of revenue with nothing upfront.”
Without the corporate infrastructure and demand for large-scale podcast advertising, Europe is fertile ground for a more egalitarian system independent of publisher buying power. Rosenblatt details many reasons why Europe isn’t ‘behind’ at all: “The factors that contribute to Podimo’s promising start don’t exist here.”
“Podcasting has a representation problem,” writes Rachel Thompson of Mashable. “Women and people of colour are still sorely underrepresented as hosts, especially when it comes to daily news.” Writer and comedian Akilah Hughes, the co-host of What a Day, joined Mashable’s History Becomes Her podcast to discuss from experience.
Every weekday morning, Hughes and reporter Gideon Resnick deliver 15 minutes of distilled, contextualized headlines. “As a black woman — not to speak for all of us — but I think historically, we have shown up for every group of people,” Hughes said. “And because of that, I think that I read the news differently. And my take on the news is different.”
Thompson writes that in the episode, recorded in February, “Hughes discusses representation in podcasting, her book Obviously: Stories from My Timeline, and how she practices self-care as someone reporting on daily news.” Considering that What a Day is published at 5:00 am in New York, the co-hosts have serious stamina.
Whether taking a quick walk, diving into an ambitious cooking project, or driving in the car, people are listening to podcasts in more places than ever. As a podcaster, understanding these evolving habits helps you keep your audience engaged and reach new listeners.
The recently launched Google Podcasts Manager is a new tool to help podcasters better understand and grow their audience. Get started by claiming your podcast to make sure your show is available to millions of listeners across Google Podcasts, Google Search, Google Assistant, and beyond.
Podcasts Manager lets you explore metrics to understand how engagement with your show evolves over time. Device data shows you how your audience listens across smart speakers, smartphones, and desktops. Retention analytics help you dive into individual episodes to better understand where people tune in — and when they drop off.
Claim your podcast to get started today!
It’s better to be good and liked than to be the best and have nowhere…
We’ve had a busy few weeks since Evolutions wrapped up! This week, we're sharing the…
Experience + continued training = a great end product.
Where you keep and organize your golden nuggets is almost as important as the ideas…
Our true selves are weird. We’re an amalgamation of brilliance, bizarreness, and at times, WTF-ness.