iHeartMedia will be launching an entire slate of podcasts in 3D, or binaural, audio. “Listening to a show in 3D audio sounds like you’re in the scene and hearing things exactly as you would in real life because the microphones are often shaped like a human head or a pair of ears,” explains Ashley Carman of The Verge.
Outfits like Paragon Collective and QCODE have been producing binaural audio for years, though not on this scale. iHeart has built three specialized recording studios and employs a dozen producers trained for the task. iHeartPodcast Network president Conal Byrne expects to have 10 to 12 shows by year’s end.
According to QCODE CEO Rob Herting, the shift will benefit all of narrative audio. “It’s not to say that it’s a replacement for good storytelling, and you can’t think of it like a gimmick, but I think when used well, it can be really, really impactful.” Side note/sigh of relief: 3D audio is compatible with any pair of headphones.
“Romantic love between a [podcast’s] co-hosts isn’t nearly as predictive of a show’s quality as you might think,” observes Hershal Pandya of Timber.fm. Many are “unlistenable — the equivalent to being the third wheel on an evening out with a couple whose inside jokes aren’t as endearing as they think they are.”
Pandya speaks with two outstanding pairs that hit the mark, including Dr. Sydnee McElroy and Justin McElroy (MBMBaM). Since 2013 on Sawbones: A Marital Tour of Misguided Medicine, Sydnee has taken a comedically naive and distracted Justin on hundreds of educational journeys through medical history.
“I think it’s really hard for couples — and people in general, really — to do a podcast where they just talk about something they both know about,” Sydnee says. With a playful format that keeps the listener love alive, Sawbones is poignant and refreshing after nearly eight years. Note: Requires a free Timber signup.
Heads up: Today, panelists Ayana Contreras (Vocalo Radio, WBEZ Chicago), Emily Kwong (NPR’s Short Wave) and Morgan Givens (Flyest Fables) weigh in on last month’s groundbreaking letter by Celeste Headlee. Registration is free.
We’ve had a busy few weeks since Evolutions wrapped up! This week, we're sharing the…
Experience + continued training = a great end product.
Where you keep and organize your golden nuggets is almost as important as the ideas…
Our true selves are weird. We’re an amalgamation of brilliance, bizarreness, and at times, WTF-ness.
Make plans to join us at one of our five upcoming meetups, made possible by Buzzsprout!
By tending to our ambition like a garden—with love and attention, practice and discipline—we’ll be…