The Media Roundtable group is charting its picks for the most and least biased podcasts, reports Brian Steinberg of Variety. The goal “is to help advertisers find a way to monitor content and avoid boycotts launched by activists and consumers, who often call out sponsors on Twitter” and other social platforms.
For advertisers, the top performing programs are often the most polarizing. “It’s very alluring,” says media buying agency CEO Dan Granger. “Then you wake up one day and you see something trending on Twitter because the host of one of these shows said something controversial and all of a sudden, everyone freaks out.”
The chart was prepared by Ad Fontes Media, which has analysts of varying political viewpoints listen for “dehumanizing, vilifying,” rhetoric. Founder and CEO Vanessa Otero explains, “We are trying to make noise saying advertisers have to be more responsible about the money that’s flowing to certain news sources.”
Clubhouse is being investigated by France’s privacy watchdog, reports Natasha Lomas of TechCrunch. The CNIL has cited a complaint and a petition in France with 10,000 signatures calling for regulatory action. The petition also claims that the app’s “secret database” of users’ contacts may be sold to third parties.
The petition’s authors allege “blatant violation” of their private information, identifying “an opportunity to send a strong message to the tech giants: our data is ours and no one else’s.” Last month the German regulator raised similar concerns that Clubhouse is violating the EU’s General Data Protection Regulation.
It’s about more than ‘sharing’ data, Lomas says: “[Clubhouse] uploads users’ phone book contacts — using the harvested phone numbers to build a usage graph so it can display how many ‘friends’ a non-user has on the service at the point when the user is being asked to select which of their contacts to invite to the service.”
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