When San Diego’s KPBS set out to create Only Here, a long-form, documentary-style podcast about “the art scene in Tijuana and San Diego,” they were in new territory. The station had made radio shows and “short-run podcasts from independent producers,” but never a feature project of this scale. A team of just 3, a producer, host, and sound designer, rose to the challenge. Producer Kinsee Morlan found that episode plans expanded as they followed cultural threads.
Morlan reworked an episode about contemporary art tours in both cities to “incorporate [fear about] traversing the border, noting frequent headlines about the high number of homicides in Tijuana, and how the museum tours are meant to assuage those fears and bridge cultural gaps.” Now, Only Here “averages between 2,500 to 8,000 downloads per episode.” One top creator tip: identify a clear message and build the whole episode around it.
Radiodays Asia, a new conference from the team behind Radiodays Europe, has just taken place in Kuala Lumpur, Malaysia. Rosie Smith reports on the conference, which focused on “the future of radio and audio businesses for broadcasters in Asia.” Discussions aimed to address “growing challenges from the fast digital transformation and changing media habits.”
Tim Watkins, Executive Producer of Podcasts at Radio New Zealand, delivered a session about producing podcasts versus radio shows. Stressing the importance of a planned script with strong narrative structure, he instructed, “Paint a whole landscape, don’t sketch the lines.” Other speakers among many included Mark Cummins, Content Manager for SBS Australia, and James Cridland of Podnews.
ART19 has announced that its “listener-focused” targeted podcast marketplace now includes more than 200 series. Publishers include Headgum, Macmillan, Kast Media, The Paragon Collective, and Techmeme/Ride Home Media. “Our best-in-class deterministic targeting means that ad buyers can craft personalized messages on a listener-by-listener basis,” said ART19’s Chief Revenue Officer Lex Friedman.
The company was “initially focused exclusively on hosting and dynamic ad insertion technology for enterprise publishers,” but has recently expanded to provide direct monetization. The targeted marketplace allows advertisers to target listeners “across thousands of segments,” as well as by show category and geography.
Happy Thursday, everyone. Today we’re highlighting summer audio fiction picks from Elena Fernández Collins via Bello Collective. Shows include a “sci-fi musical adventure” and a “post-apocalyptic Western.” Enjoy!
Love,
Team PM
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