Happy Tuesday! To celebrate the first day of Podcast Movement, we have a bonus guest article from podcast marketing and engagement consultant Jeremy Helton. A companion piece to yesterday’s “Why Advertisers Love Celebrity Podcasts,” the Celebrity Podcasts Roundtable gathers insight from a panel of producers, advertising sales executives, and PR specialists in the podcasting space.
They weigh in on the challenges and opportunities of the celebrity podcast trend. Thanks to the amount of compelling podcast content available, celebrities have to bring their A-game to succeed in the market. At PM19, hear more from panelists Jenni Skaug and Kara Silverman onstage!
Libsyn has announced that the Interactive Advertising Bureau (IAB) Tech Lab has officially certified the Libsyn podcast statistic metrics. The IAB Tech Lab Compliance Program “ensures adherence and compliance with the IAB Podcast Measurement Technical Guidelines V2 for reporting podcasts downloads, impressions and listeners.”
These guidelines establish a common set of metrics for podcast measurement and a base set of principles for the industry to adhere to. “As the first ever commercial podcast hosting company […] we believe we had a responsibility to the industry to be officially certified by the IAB Tech Lab,” said Laurie Sims, President of Libsyn. A lack of uniformity in measurement systems and metrics has been a challenge for podcast advertising.
Libsyn has stated that “meaningful industry-wide measurement has been difficult to achieve due to an inability to connect, track, and analyze user requests […] and a lack of an agreed-upon set of metrics and their definitions.” The IAB Tech Lab offers one solution to this sometimes-controversial set of issues, which is sure to develop in the near future.
Running a booth for your podcast at a convention can be a blast, but it takes serious preparation. From promoting your show and building relationships to selling merch, a booth is an excellent way to connect IRL. Lindsay Harris Friel at The Podcast Host sat down with experienced convention-going podcasters to collect essential tips for booth success.
When it comes to introductions, practice makes perfect. “As a general good practice, you should have a conversation starter, an elevator pitch, and a call to action,” says Travis Vengroff of The White Vault, Liberty, and Vast Horizon. Unsure what to say? The guide includes suggested questions to get started. Researching the venue, area, and target audience is key, as well as visually presenting your work.
“Invest in a pop-up banner and materials to help your booth look professional and make it clear what you do,” says Sean Howard of Fable and Folly Productions. Whether you’re attending an event for fans or for the industry, Friel’s advice will serve you well: “Plan ahead, keep it simple, and don’t take things too seriously, and your podcast booth experience will be a good one.”
Happy first day of PM19, fellow travelers! Today’s tweet is from the founder of Lipstick & Vinyl. Allyson can definitely hang and so can the rest of you fine folks. Nervous? Excited? Join the club Movement.
Love,
Team PM
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