PodMov Daily: Thursday, February 27

Episode 151: Your Thursday Podthoughts

Voices from South America's Growing Podcast Scene

On the podcast It's All Journalism, producers Michael O'Connell and Nicole Ogrysko interview working journalists about the latest trends in their field. Sebastián Payán of 070 Podcasts (Colombia) and Tiago Rogero of Negra Voz (Brazil) joined the conversation about South America's growing engagement.

Among many topics Payán and Rogero discussed how Brazil has become the second-largest podcast production country in the world. “For journalism, it’s a good environment,” Rogero said. “The top 10 podcasts [in Brazil], both in Apple and Spotify, are news shows.”

As Colombia’s media landscape expands, there’s been a shift in “how podcasts are funded, and how that funding is discussed,” O’Connell writes. In Colombia, Payán commented, “podcasting has become another opportunity for journalists in times of crisis. You have to really try hard to do something new.”

Danielle Desir Recommends: Travel Podcasts by Women of Color

For WOC Podcasters, Danielle Desir has curated 10 outstanding travel podcasts by women of color to “inspire you to pack your bags and explore the world.” Desir’s own travel finance blog and podcast, The Thought Card, focuses on empowering travelers to make informed financial decisions.

Chronicles Abroad, hosted by Frantzces Lys and Nubia Younge, shares “tips, resources and hacks” from world travelers for a target audience of professionals over 35. On The Offbeat Life, Debbie Arcangeles teaches how to “ditch the norm and learn how to become location independent.”

Lauren Gay, the creator of the blog “Misadventures of an Outdoorsy Diva,” continues the journey on the Outdoorsy Diva Podcast. The show features “interviews with adventurers of color breaking barriers in travel and outdoor recreation.”

Podcasting on YouTube: Answers and Advice from Buzzsprout

Podcasts on YouTube: The topic reliably raises definition-based controversy (Do they count as podcasts?) More practically, is engagement on the platform worth pursuing? A helpful overview from Buzzsprout offers must-know details from pros and cons to best practices.

For the purposes of the post, a ‘video podcast' is defined as “footage of a podcast as it's being recorded.” Creators must adapt to the expectations of a video platform and its users. It’s key to “deliver high-quality content with engaging visuals and break up long-form content into shorter clips and segments.”

If your goal is expanding your show’s audience and reach, will video content help? Potentially, based on a variety of nuanced factors explained in the post. Overall, “It's best to think of YouTube as a way to supplement your podcast with additional material or highlights of your show.”

Beyond the Microphone: Podcast Magazine Has Arrived

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Here's what else is going on:

• Aural majority: A new IAB report, the Audio Advertising State of the Nation, was released yesterday at the IAB Australia Audio Summit. Data suggests that 75% of media buyers are now placing ads in podcasts, up from 63% in 2018.

• Earth citizen: The British news publication i highlights 5 podcasts spotlighting global culture, including Bottled in China and the BBC's Art of Now, focused on “cultural issues, trends, celebrations and rebellions” around the world.

• The upswing: Forbes profiles Jaime Jay, the founder of Slapshot Studio and host of the podcast Culture Eats Strategy. Jay shares marketing methods that put his virtual assistant business “on track to bring in $1 million” in 2020.

• Slow motion: Axios reports that Blue Wire, a company focused on “long-form sports narrative podcasts,” has raised $1.2 million in a seed round. Plans include a content studio expansion and a move from San Francisco to New York.