This Wednesday, our guest feature is an exclusive Q&A with Brad Mielke, host of ABC’s Start Here podcast. The show is a straightforward, detailed look at each day’s top headlines in 20 minutes. Winner of the 2019 Edward R. Murrow Award for Excellence in Innovation, Start Here is a feat to behold.
In this special feature, Brad kindly answers our questions about podcasting, broadcast news, and his personal favorite shows. We find out how on earth the Start Here team creates the show and how the podcast medium benefits journalism. “The truth is that every story is often more complicated than a headline would suggest,” he answers. “Podcasting is a great format to explore the complicated.”
PM19: On Thursday, August 15, stop by for coffee and conversation with Brad at the Start Here breakfast, 8:15am-10:15am in the Gatlin B foyer.
His keynote, “Goodbye to Sleep: The Art of Making a Daily News Podcast,” will be held later that day on the Live Stage (Gatlin B) from 12:15pm-1:15pm.
Spotify announced today that its Podcasters dashboard is out of beta. This gives podcasters a chance to see data like their listeners’ “music taste, age, gender, location, and how long they listened to a particular episode.” On its dashboard page, Spotify lays out what the feature has to offer:
“a powerful snapshot of who your listeners are, what episodes they’re streaming the most, and even the music they love — insights that will help you plan future episodes or get sponsors.
Apple offers some analytics, but this move will offer podcasters more detailed information on their audiences than ever before. “It’s still really the beginning,” says Charlie Hellman, head of Spotify’s creator marketplace. “This is the part of the conversation where we’re continuing to get feedback and trying to iterate the product.”
Because listening to podcasts on Spotify requires an account, listeners have already provided basic demographic data about themselves. This detailed background information will give podcasters an edge when selling ads, especially to niche markets.
New research from Coleman Insights reveals that TED Talks Daily has the highest Aided Awareness of the 20 most-listened-to podcasts as ranked by Podtrac in March 2019. Yet, only 43% of monthly podcast listeners are familiar with the TED Talks Daily podcast. The study of 1,000 18- to 64-year-old monthly podcast listeners, conducted in May, asked respondents to review the Top 20 list and indicate their familiarity with each.
The TED brand occupied two of the top three spots, with The Daily coming in second at 35% and the TED Radio Hour at 32%. “Our findings reaffirm the idea that despite podcasting’s growth, the medium still has a long way to go with brand development,” says Coleman Insights President Warren Kurtzman. “Even with the most-listened-to shows, most active podcast users aren’t familiar with them. The ones they are familiar with are big, cross-platform brands with strong marketing behind them.” The bar graph below, courtesy of Coleman, illustrates the findings.
Podcast Movement Day 2 is in full swing! Whatever you do and whichever planet you come from, we’re glad you’re here. Check out these sweet NASA stickers and excellent attitude from Katie Atkinson.
Tag us during the event for a chance to be featured as our Tweet of the day!
Love,
Team PM
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