Podcasting’s Next Frontier: 100 Million Listeners – Tom Webster of Edison research

This is a clip of a session that took place at Podcast Movement 2018.

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Edison Research is back again this year with another new study commissioned especially for Podcast Movement. Edison’s Podcast Consumer research series shows that there are millions of Americans who say they know what a podcast is, and have maybe even tried one–but they aren’t regular listeners to podcasts today. Why? What are the barriers to adoption, and how can podcasting truly become a mainstream medium? Join Edison’s Tom Webster has he presents a unique take on this opportunity, complete with new data and videos of people discovering podcasts for the first time.