Greetings PM Family,
This week we will take a look at what social media strategies are working for podcasters, and close with a popular social media-centric session from PM Evolutions this past February in LA!
We asked the community to share what strategies are useful for promoting their shows on social media. Not all of these will produce desired results based on a variety of factors. However, we hope that this list will spark some creativity and provide some ideas that you can adjust or try if you have not already.
You can view their Facebook Group here to get ideas based on what is working for their show.
I line up a topic and then just talk. I then post the audio as a mini-episode of the podcast and the video on YouTube. It gives you the best of everything: audio, video, social media, and repurposing.”Example
Podcast veteran and Academy of Podcasters Hall of Famer Elsie Escobar shared with us which podcasters she thinks to deserve a gold star for their social media presence:
Mind you; they are also super engaged in social, hyper community building on Twitter (tons of engagement) and have a fantastic feed on IG. They are so full of personality, SO, FULL!!! I wish I could do that.”Example 1 (this is a MUST watch) & Example 2
Vernon Foster from Acast recommends podcasters check out the following social channels for additional ideas:
What is working for you? We welcome your feedback. Please consider sharing your suggestions here.
In this session from Evolutions 2020, Allison Melody and Whitney Lauritsen share how to utilize the power of social media to build a community around their shows and create authentic fans.
Instagram: With the new algorithm changes, the old Insta hacks are no longer working. It’s all about the “save” feature. We will cover how to create savable, shareable content that ranks you higher in the algorithm and thus gets your content shown to more people.
Going Live: With multiple forms of free streaming available right from your smartphone these days, we will discuss how to build your audience and get more eyes on your content by going live on platforms like Instagram and Facebook.
Collaboration: We will discuss why it is imperative to collaborate with others inside and outside of your niche through YouTube videos, podcast interview swaps, and more PLUS best practices to reach out to brands and shows you want to connect with.
Please feel free to listen to the session via the audio player above. We also encourage you to review the session notes here.
Quarantine and self-distancing can bring on a case of the “blah's.” However, we are impressed with your commitment to continuing work on your show. We want to see you win. Don't let the “blah's” stop you from doing a great job with your podcast!
Keep hitting record and publish,
Team PM
“Do not be impressed with large numbers. Keep your focus on progress.” ― Alan Maiccon
We’ve had a busy few weeks since Evolutions wrapped up! This week, we're sharing the…
Experience + continued training = a great end product.
Where you keep and organize your golden nuggets is almost as important as the ideas…
Our true selves are weird. We’re an amalgamation of brilliance, bizarreness, and at times, WTF-ness.
Make plans to join us at one of our five upcoming meetups, made possible by Buzzsprout!
By tending to our ambition like a garden—with love and attention, practice and discipline—we’ll be…