See you soon: The Daily will be off tomorrow through Friday. We'll be back Monday, November 8 with your morning headlines, resources, and tips.
For Talib Jasir, founding Afros & Audio was about creating a new doorway into podcasting. “I wanted to find a space of support and resources to continue developing audio dramas,” he says. Since he put on the first festival in 2019, the market for Black audio dramas has expanded and thrived in listenership.
The third annual festival will be held virtually the weekend of November 13-14. Jasir told PM about this year’s programming, how the event has grown over time, and its larger mission: “The day after the event, where attendees remain connected and continue to support each other, is more important than the event itself.”
Multi-level topics will range “from learning how to use SEO, content repurposing, and of course, monetization opportunities,” Jasir says. He’ll be a panelist on “The State of Black Podcasting” with Twila Dang (Matriarch Digital Media) and Gary Coichy (Pod Digital Media), moderated by Danielle Desir (WOC Podcasters).
Investing in your podcast doesn’t have to mean grinding yourself down, says Podiant founder Mark Steadman. “What matters is the energy you put in, and whether you’re directing it in the right way.” Spending hours poring over stats and tips on social media may feel like progress, but a lack of focus can cause more stress.
“You can start by making some commitments to yourself, and not trying to bear the load of your podcast alone,” Steadman writes. He no longer runs Podiant because he made the best choice for his life and mental health, and encourages podcasters to be honest with themselves. Group accountability can make a huge difference.
“Find someone else who’s in a similar spot, and buddy up. Hold yourselves accountable to each-other, and check in once a week to share how you’re getting on,” he suggests. “Start from a place of support, and it soon becomes a nurturing and encouraging way to grow, rather than homework to be avoided.”
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