A startup has landed $32 million to fund its AI-based content moderation, reports Ingrid Lunden of TechCrunch. Spectrum Labs provides platforms with technology “to detect and shut down toxic exchanges in real time (specifically, 20 milliseconds or less).” Among its 20 big clients are Pinterest, Grindr, and Riot Games.
Natural Language Understanding technology works in real time on both text and audio interactions. CEO Justin Davis notes that audio is ‘read’ by Spectrum as audio, not transcribed text. This type of scanning allows for instant reactions, whereas the typical process (flagging, searching, then taking action) can take days.
Davis says that the job of a platform “is keeping the worst of the worst off, but also to provide consumer controls to make selection over what they want to see over time.” Audio platforms may soon have tools at scale to scan for hate speech, sexual harrassment, and scams in any language. Maybe they’ll consider it.
“Positioning is something that social media can help you with every single time you use it,” writes Captivate CEO Mark Asquith. His platform of choice is Twitter, though the idea applies just about anywhere you represent your show: Fill a specific gap in the market, and make yourself the “go-to brand” in that gap.
“Twitter isn’t the place to generate clicks through to your podcast en masse,” Asquith says. “Twitter is the place to position yourself as the person and the brand that you want to be seen as.” Cultivating that impression takes time as well as a change in mindset — think of it as a content platform, not just a promotional tool.
Instead of focusing on audiograms and other types of repurposed content, Asquith suggests something longer-lasting “that is peripheral to the episode that you want to promote.” This includes recap threads with tips, key points, and resources to (you guessed it) to become the go-to solution for your target audience.
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