The use of AI to search podcast content is developing fast. A recent example is Acast’s conversational targeting capability, which can place ads within relevant subject matter on an episode level. To try it out, we experimented with Fathom, a recently released app that uses AI to “comprehend entire podcasts.”
The idea is advanced discovery. “Users can ask natural language questions (via search) and get actual answers in the form of 30-second podcast highlights.” Our first search in the browser, ‘kayaking for beginners,’ returned one result: an episode called “Intro to Kiteboarding” from an interview show. Kayaks: 0.
‘What is a dark pattern?’ surfaced 12 episode clips. While the first was adjacent to the topic, the expert Brainfluence clip that came next was right on the money. The other 10 results had nothing to do with deceptive web design. Plenty of ghost material, though, including a Lore episode about poltergeists.
The third question, ‘How do sharks sleep?,’ was the charm. The top clip from Science Friday provided the answer, and eight of the other 11 were at least shark-related. Now, this dip into AI search is as anecdotal as it gets. But as wild technology evolves into public-facing tools, it’s worth documenting the ride.
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This innovative feature offers more than flexibility. It benefits your audience in more ways than one: Buzzsprout respects your listeners’ privacy. Unlike most Dynamic Ad Insertion, the Dynamic Content tool includes no tracking or targeting. Ready to make the switch?
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