“The secret to podcast marketing at a conference: Just showing up is not enough, and just talking about your show isn’t enough.” One week from now, thousands will be fortunate to have read this always-applicable 2019 guide from Ma'ayan Plaut, currently in Audience Development and Engagement at PRX.
“Before, during, and after a conference, marketing your podcast is actually about marketing yourself,” Plaut says. While the quality of your pitch matters, the quality and balance of your interactions matters more. There’s no vaguery here, only actionable help ― like conversation starters you’ll actually use.
Not everyone is a natural ‘networker,’ and conference overwhelm is perfectly normal. Plaut suggests what to bring (literally and mentally) and how to engage people you meet well after the event. Remember this: “You’ll likely learn as much from the person standing next to you in line as the person on stage.”
Author and podcaster Srinivas Rao wrote about the art of the podcast interview at the 700 episode mark. Now, The Unmistakable Creative is up to 1,011 conversations. Rao’s new “ultimate guide” dissects the entire process of how he selects guests, develops questions on the fly, and gets people to open up.
Preparation and planning can be overdone, which Rao says is a double-edged sword. Too much research will make your conversations rigid, and a long list of questions may do the same. Practice attention instead of anticipation: “Your ability to listen is what leads to a conversation that compels others to listen.”
Rao’s advice covers selecting guests, interacting in the moment, and improving your skills after the fact. He explains his “off-the-wall questions” about the guest’s high school social group (a weird, humanizing story is guaranteed) and how listening back and taking notes has guided his process since 2009.
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