PodMov Daily: Friday, May 6

Episode 640: Week Download Complete

The Difference Between Hustle and Marketing

Hustle has many meanings, and they’re all active in podcasting. Seth Godin recently wrote about the scammy, in-your-face approach: “Hustle burns trust for awareness.” Where does quality marketing fit in? Here’s how the acclaimed author, entrepreneur, and podcaster (Akimbo) draws the line between the two. Enjoy.

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Hustle uses shortcuts and effort to bend the conventions of society to get more than the hustler’s fair share of attention. Hustle burns trust for awareness. Because it’s a shortcut, hustle might deliver in the short-run, but hustle is notably non-consensual. Few people want to be hustled.

Marketing is the work of helping people get what they’ve wanted all along. Marketing is about establishing the conditions for a small group of people to eagerly spread the word and build connection. Modern marketing changes the culture by establishing what the new norms are, and does it in a way that makes things better for those it serves.

Taking attention vs. storytelling and service. Sometimes it feels like the shortcuts and depersonalization and scale are the only option, then a great marketing project comes along and we’re reminded that in fact, we can do work we’re proud of.

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Could this be your year to speak on podcasting’s most influential stage? Tonight at midnight CT is the deadline to submit a proposal for PM22. Selection is competitive, though we encourage all to give it a shot.

Sessions are in-person only and will take place August 24-26 in Dallas, Texas. Review requirements, FAQs, and details here. Best of luck!

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Here's what else is going on:

• Small world: Twitter Spaces has expanded analytics access to all hosts and co-hosts. They’re now able to review stats like total live listeners, total replays, and number of speakers. Additionally, users will see a list of hosts and speakers when a Space ends, making it easier to follow them.

• Fine print: The two-part course “Liability in Podcasting: Record Responsibly” begins on Tuesday with a primer on media law. From the Black Podcasters Association powered by Afros & Audio, and led by the Reporters Committee for Freedom of the Press. $75 registration. Session two is on May 23.

• Star power: This Sunday is May’s Podcast Review Day. On the 8th of each month, celebrate #podrevday by reviewing a show and posting it to Twitter. Founder Stephanie Fuccio says it best: “This impact, this connection, this feedback, this is why many independent podcasters do what we do.”

• Good data: The 2022 Audio Production Census will be open to all UK audio producers until May 23. The AudioUK initiative aims to capture the activities and ballpark income of podcast, radio, and audiobook creators. Results will be used to promote the sector for investment and policy gains.