In Evo Terra’s Podcast Pontifications, the podcaster, author, and radio broadcaster lays out some uncomfortable truths: “As much as we like, we can’t escape tough talks. But we can get through them easier if we keep focused on the end of the fight.” Podcasting is new territory for many creators, and with that can come conflict.
“Things happen in business — even the business of podcasting — and at some point, we’ll all be drawn into an argument or some other form of an uncomfortable conversation,” Terra reasons. “Some conversations are worth fighting over. Some aren’t.” While staying reasonable and cool-headed, it helps to visualize realistic goals.
Terra recognizes that incompatibility can happen with co-hosts, clients, sponsors, or any connection in between. “One way to avoid catastrophic thinking is to reframe it,” he says. “What is the least acceptable outcome — to you — that can come from this?” To be prepared is to treat yourself, and your opponent, with kindness.
Wonder Media Network, led by journalist Jenny Kaplan and brand strategist Shira Atkins, has been signed by the talent agency giant WME. An “audio-first media company with a mission to amplify underrepresented voices,” Wonder Media Network will be growing its podcast business and expanding its horizons.
91% female and “passionate about gender equity,” Wonder Media’s listeners have flocked to shows like the Webby-nominated Encyclopedia Womannica. Hosted by Kaplan, the hit series is composed of 5-minute episodes that “pack painstakingly researched content into fun, entertaining, and addictive daily adventures.”
Kaplan left Bloomberg in 2018 to start Wonder Media, and now has well-earned resources to grow toward new audiences: “With WME’s support we will continue to tell stories to enact positive change through our growing podcasting business and by expanding into TV, books and other storytelling platforms.”
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