This Friday’s guest article is from Christine Blackburn, the creator and host of Story Worthy. The podcast celebrates its 10th birthday in July, and to date Blackburn has interviewed over 600 guests. To ensure a dynamic conversation that engages both subject and audience, meaningful prep is a must.
“The difference between a decent interview and a great interview is how you make the guest feel emotionally,” Blackburn insists. “Show them you’ve done your homework. Make them happy they gave you their time.” As the interviewer, taking a moment to focus on your own state of mind is just as important.
Imagine your listener as a director. What would they ask for? “They want you to ask the pertinent questions and jump into the conversation when you should, and sit back when you need to listen,” Blackburn says. “In other words, create what your audience wants to hear, and deliver the quality they deserve.”
In producing timely, meaningful pandemic-related podcasts, local public radio stations have been “wildly impressive,” writes Stephanie Kuo of PRX. Kuo recognizes five stations in particular for their shows: KPBS (San Diego), WYPR (Baltimore), WABE (Atlanta), Colorado Public Radio (Denver) and St. Louis Public Radio.
“Why did these stations see this moment as an opportunity and not a barrier?” Kuo asks. During a webinar with these stations and the Public Media Journalists Association, the answer became clear: their audiences. Individual listeners inspire “vision and intention and not just an urgency to be topical.”
The conversation digs into setting realistic expectations, managing limited resources, and more tips. Under these unprecedented circumstances, these journalists have “deepen[ed] engagement with their communities […] in ways that perhaps NPR, the New York Times, or even their own broadcasts couldn’t.”
Happy Friday, readers, and thanks to Ashley Lusk of Bello Collective for sharing this must-read indeed from Dan Misener. Data is beautiful.
Cheers,
Team PM
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