Google is expanding Live Captions, its real-time caption feature, to all Chrome users. “Live Captions uses machine learning to spontaneously create captions for videos or audio where none existed before,” writes Ian Carlos Campbell of The Verge. It's a huge win for accessibility and all of podcasting.
When enabled, Live Captions automatically appear in a small, moveable box in the bottom of the browser. The feature works across podcasts and radio, social and video sites, embedded players, and most web-based video or audio chat services. It works offline as well, so locally stored files can be captioned.
Google's product team says in the announcement: if you “are part of the 466 million people in the world who are deaf or hard of hearing, having captions lets you follow along to whatever content you are watching.” Captions are live on Chrome for Linux, Mac, and Windows, and coming soon to Chrome OS.
Making a broader ‘show’ is often recommended to podcasters as a growth tool. Author and podcaster Jay Acunzo (Unthinkable) explains what this looks like in practice. The inside is what counts: “A podcast can be many things, since a podcast (like a blog post, a video, a speech, a book) is just a container.”
A show is “an exploration of a focused concept” that resonates strongly with its audience, Acunzo says. “To develop a show, you start by developing IP — the intellectual property, the premise that you intend to explore over time.” A podcast is one piece of that expression, which above all needs a strong identity.
Fully realized IP will make a podcaster stand out from the noise. (“Yet Another Business Success Show is not IP. It’s a commodity.”) If an idea is successful enough to support multiple projects, you’re on the right track. Acunzo breaks down merchandising, IP extensions, and other opportunities to branch out.
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