For the seventh year in a row, Pacific Content asked thought leaders and friends across the podcast industry: What’s next? Part one of the prediction post (it’s a two-part kind of year) covers eight trends and themes that emerged. Over 75 experts offered their thoughts on what’s to come. Here are a few highlights:
YouTube isn’t the app people use the most to listen to podcasts. But it’s used a lot, says Edison Research SVP Tom Webster. Even by those who prefer not to. “Why would so many people who otherwise use Spotify or Apple or Pocket Casts or Overcast or any other made-to-measure podcast app ever use YouTube?”
The discovery algorithm is an “easy button” for instant gratification, Webster explains. It may not be designed to help users subscribe to a podcast, but there’s no better system for surfacing relevant content. As your target listener consumes video after video on autoplay, your goal is to become part of their queue.
Imagine watching two videos in a row about your passion. “What aspects or elements of your show would naturally slot in between those two things? Make that thing,” Webster suggests. It may not be your show itself, but a well-adapted piece of YouTube content that attracts a new subscriber on Pocket Casts.
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