Broadcasting industry veteran Jon Savage is a co-developer of inBroadcast, a division of South African marketing agency HaveYouHeard. For Bizcommunity’s April feature on radio and podcasting, Juanita Pienaar spoke with Savage about the staying power of radio as a mass medium.
Savage thinks of services like Netflix and Spotify as ‘neutral emotive entertainers’ that “quench a different thirst that is unique to radio and content.” The familiarity of radio “requires more care and better insights because you are able to get right up close to your customers and build affinity in an organic way.”
That organic feel could be refined across South Africa’s airwaves, where “big personality radio DJs” still dominate. The “ability to be vulnerable and yourself while you are on-air” is a meaningful trend, Savage says. “We throw this word ‘authenticity’ around but that is essentially currency in the new world.”
This week’s update features a list of online ‘side hustle’ opportunities for podcasters needing extra income. From tutoring to transcription, the community-curated suggestions also include financial resources unrelated to podcasting.
As you may have heard, the PM team is working on something new. Want to help build it? Share your feedback using this survey. You’ll be among the first to know what’s on the horizon and the first to try it out.
In other news, the contingency promo for PM20 will be available for one more week. If you’re interested in attending this August but unsure about ticketing, email tickets@podcastmovement.com to secure the lowest rate with a $100 deposit.
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