The first-ever Black Podcasting Awards will take place this Sunday at 7:00 pm EST. The new initiative and live ceremony are “a celebration of the ownership and creation of content for the black experience in the world of podcasting.” Awards for 16 categories include Best Black Business Podcast and Best Black Mental Wellness.
When the idea went public in February, the wave of support included a donated Brooklyn event venue. The pandemic of course called for a change of plans. Last week, Executive Director Georgie-Ann Getton-Mckoy posted a BPA Kickstarter on Twitter. It went viral, and brought in over $9,100 from 125 backers, smashing the $7,500 goal.
The organizers have expressed, “We aim to elevate black voices within the audio creation field […] in a marketplace that often overlooks the candor of black digital expressionists.” Virtual seating is free with email signup. To support the BPA initiative, contact Fundraising and Sponsorship Director Demetrius Bagley.
A new, multiyear partnership between Spotify and film and television production company Chernin Entertainment shows how valuable podcast IP has become. The agreement allows Chernin to identify and adapt film and TV from Spotify’s library of over 250 original series, making up thousands of hours of content.
The production company is behind some major titles, including Best Picture nominee Ford v Ferrari and The Planet of the Apes trilogy. Chairman Peter Chernin notably told Deadline that “reverse engineer opportunities” are also appealing, as they “might find that something would benefit from having a podcast as its starting point.”
Spotify’s deep analytics tools, used to provide podcasters with performance insights, will go a long way in identifying promising adaptations. The goal is to develop a “premier destination for original IP,” said Spotify CCO Dawn Ostroff about the deal. “Together, we can usher in a new era for podcasts as source material.”
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