Podcasting has become an influential tool to expand public awareness. Its social justice efficacy is the topic of Gretchen Miller’s PhD studies at the School of Humanities & Languages, University of New South Wales. The Rescue Project, Miller’s podcast, features “stories and voices of Australians committed to environmental rescue.” The show is an experiment in itself: Miller is researching “the power of podcast to help environmental movements communicate their message.”
Another UNSW researcher using podcasts in their work is Dr. Siobhan O’Sullivan, a social policy and animal studies scholar. O’Sullivan has “received a grant from the US-based Culture & Animals Foundation to establish the world’s first pro-animal podcasting network,” iROAR. “Helping to establish a progressive, pro-animal podcasting network just made great sense to me,” she says. “We know that people learn about podcasts via other podcasts.”
At the beginning of The London Podcast Festival, CNET’s Sarah McDermott wasn’t into the “cult sensation” spoof podcast Beef and Dairy Network. The show’s infectious live performance and atmosphere won McDermott over, fueled by joyful fans. From Adam Buxton’s interview with George the Poet to onstage sitcom from Wooden Overcoats, the offerings at Kings Place intrigued and delighted.
“It’s hard to spend a few days surrounded by podcasters and fans without feeling the weight of all that work,” McDermott writes. “But it’s also inspirational.” The Maker Weekend featured panels and workshops like Introduction to Podcasting, where aspiring creators learned how it’s “more of a craft than an academic discipline.” As hard work leads to the stage, the festival’s future is looking bright.
A recent Yahoo! Lifestyle article insists that podcast advertising is a must for “advertisers looking to reach a premium, engaged audience.” It concludes with the suggestion that most brands are either endorsed by a podcast host or “sitting on the sidelines.”
The audience of this piece is significant — the platform isn’t a hub for tech or business news. In addition to podcast advertising, the article’s scope includes a brief history of the medium, listener demographic statistics, and quotes from iHeart executives. Those “who may have never even heard a podcast before” aren’t left out of the loop.
The message appeals to this group by describing podcasts as “a natural extension to broadcast radio.” It’s a detailed portrait of an industry that may be a tall order for the uninitiated to absorb, but podcasting comes for us all eventually.
Happy Monday, readers. The creators of Wooden Overcoats were overjoyed about the show’s mention in today’s featured article from CNET. We’re glad to spread the coverage and the news about this show — the “delightfully dark and ridiculous” sitcom about rival funeral directors just announced a 4th season.
Cheers,
Team PM
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