Though the host-read ad still dominates podcasting, ad tech brought on by big brands is rapidly expanding. Amplifi Media CEO Steven Goldstein demystifies the topic with expert Bryan Barletta, the author of Sounds Profitable. The weekly newsletter focused exclusively on podcast ad tech was recently launched by Podnews.
How does programmatic ad insertion compare to self-serve targeted ads? What are “lift studies” measuring? Goldstein and Barletta break down the purpose and function of ad attribution for advertisers. As brands compete for the most detailed campaign X-ray, Barletta shows how it comes down to justifying the experiment.
“I think it's the people in digital who said ‘We’ve got all this money to spend and are super happy to try podcasting, but if it doesn't fit into our framework, and can't match columns in a report, it won’t work,’” he explains. “So in came third party tracking and attribution, that led to more ad dollars.” It worked, and those dollars are here to stay.
This week’s update reveals PM Virtual’s fifth round of speakers. In just a few weeks, we’ll be treated to a keynote from Senior Vice President of Edison Research Tom Webster and sessions like “Podcast For Good: Creating Social Change at Scale” by Dan Lapinski.
Ticket prices increase tonight at midnight — register now for the best deal. Need 100+ more reasons to join us? The full schedule is now available! Explore each focused track and filter through sessions on your specific interests to start personalizing your experience.
In other news, tomorrow is the deadline to apply for the PM Virtual Scholarship Program. It’s open to new or yet-to-launch podcasters who are part of the PM Facebook group and have not yet attended a PM event. Recipients will be announced on October 14.
For podcasters with growing shows and networks, legal contracts are a part of doing business. The Contract Vault specializes in reliable, affordable contracts that give you security — not stress. With unlimited access to attorney-drafted, industry specific contracts, you can focus with peace of mind.
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