Over the last eight years, 447 episodes, and nearly 15 million downloads at The Side Hustle Show, Nick Loper has learned that engagement always flows upward. This Flashback Friday, Loper explains how his Listener Pyramid framework turns strangers into fans — the kind that follow your podcast’s every step.
Every podcast fan was once a stranger to the show, even the one who listens to every episode and pre-orders your merch. As Loper points out, “Podcast fans aren’t born — they’re made.” How are you incentivizing each listener? With specific examples, he demonstrates strategies to reframe both content and communication.
“One thing is certain: If you don’t tell listeners how to subscribe and what’s in it for them, no one will,” Loper says. This piece of advice applies to both your show and your all-important email list. Don’t underestimate a well-placed call to action. “Remember, you never know where your next fan is going to come from.”
Over its 14-month run, Arielle Nissenblatt’s “pandemic distraction-cast” was downloaded nearly 100,000 times. She and her co-host weren’t backed by a network, didn't pay for ads, and published seasonally. How did they pull it off? The EarBuds Podcast Collective founder is glad to drop some knowledge.
On Counter Programming with Shira and Arielle, the two friends talked about literal ‘counters’ to the news. (Think countertops, Count Chocula, and county fairs.) Nissenblatt’s case study breaks down five actionable tips, including how they presented the show and took advantage of free opportunities like in-app promos.
A 60-second listen or scroll through social media shows consistent effort, thought, and creativity. Its listing on Apple Podcasts’ New and Noteworthy is no surprise. “The extra fun part here is that 100k is a lot to some, a little to others,” Nissenblatt says. We’d say this “distraction-cast” did remarkably well.
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