A highly anticipated TV adaptation of the sci-fi podcast Limetown premiered last night. Jessica Biel and Stanley Tucci star in the Facebook Watch drama series that tells the fictional story of Lia Haddock, a podcasting journalist unraveling a mystery involving 300 missing people.
CinemaBlend spoke to the podcast’s creators who reveal “the challenges and changes that came with adapting their podcast into a TV show.” A neuroscience research community vanishing into thin air isn’t the only reason to listen/watch. As Collider’s review of the first episode confirms, podcasting is totes glamorous:
“Just watching Lia tool around with her podcasting equipment feels exciting if only because we so rarely see the mechanics of podcasting onscreen.”
Discussing the growing role of platforms and ad tech in podcasting, Max Willens of Digiday forecasts that the industry’s “small, beautiful age is drawing to a close.” While the focus of last year’s IAB Upfront event was on “measurement and targeting,” Willens sees an “unofficial theme” of giant platforms in this year’s matrix.
As podcasting rises to become a “billion-dollar market by 2021,” brand advertisers will be driving most of that growth. As mega-platforms spend more to produce hit shows, niche advertising may be in trouble. Willens anticipates that “smaller individual publishers and networks [will be] getting creative to fight over what’s left.”
Large-scale ad buys will increase efficiency and ad dollars, sure, but some network leaders aren’t signing up. As Barstool Sports CEO Erika Nardini wrote on Twitter: “When you make ads the skippable middle man, they will get skipped […] When you are a part of only one piece but not the entire conversation, you will get lost.”
Charlotte Norsworthy is the student host and editor of The Lead from the Cox Institute for Journalism Innovation, Management & Leadership at the University of Georgia. It’s an interview show “about how to get ahead in the media industry by interviewing the people who did.”
Norsworthy has shared a well-organized, concise guide to creating the show from start to finish, including explanations of tools from soundboard to sound effects. It also covers distribution tips and features links to many tried-and-true free resources.
The introduction states, “My goal here is that others will find this useful for years to come, and those of you thinking about starting a podcast will finally make the leap.” If you find it useful, be sure to thank the hardworking podcasters who put it together.
Happy Thursday, readers, and thank you for the turnout on Twitter in response to our #weeklypodtip request. This one immediately jumped out as a time-saver which is always appreciated. Keep it up, buds.
Cheers,
Team PM
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