This Wednesday’s guest feature is from journalism professor Jenna Spinelle, host and producer of the Democracy Works podcast. Spinelle explains how to reframe the significance of download numbers, even though they may seem like the only true indicator of a show’s progress.
From quality of listener engagement to the value of influence, you’ll find three major alternative metrics to measure and report on growth. Spinelle writes from experience in producing original podcasts for organizations, like the McCourtney Institute for Democracy at Penn State.
Instead of dwelling on downloads, “focus on how you can use the podcast as a stepping stone to grow in other ways,” Spinelle suggests. “At the end of the day, your podcast is a unique way to communicate your mission, vision, and values to an audience who actively wants to hear it.”
This week’s PM community update brings good tidings — the first round of speakers for Podcast Movement Evolutions. Aaron Mahnke, Amanda McLoughlin, and many others will present expert sessions this February at the Millennium Biltmore in Los Angeles.
Give yourself or a friend the gift of support with the next 28-Day Launch challenge. We’re proud to partner with Acast for this next free session beginning January 1. Register through December to get your podcast from zero to ready-to-go.
Nick Quah’s far-reaching assessment of the Year of Our Podcast 2019 “couldn’t be clearer: there was Spotify, and there were the ripple effects of Spotify.”
Effective brand management and galvanized public image aside, the audio megapresence seems to have the “intent of assuming some baseline control of the [medium’s] value creation.”
“I think it’s safe to say that podcasting, once a community that owed its health to Apple’s impartial stewardship, is now distinctly a two-horse race,” Quah asserts.
Delving into podcasting’s relationship with Hollywood, engineered profit streams, and other corners of the monetization maelstrom, Quah anticipates Apple’s attempt at a comeback.
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