This Wednesday’s guest article by Meiko Patton outlines strategies for podcasters to capture organic leads on Facebook. Patton, a podcaster and bestselling author, is all about saving time: “The goal of automation is to amplify your reach with your personal mantra or message, without trading hours for dollars.”
What does an optimized profile look like? “Everyone that checks out your page is a potential listener and customer,” Patton says. With effort, planning, and frequent updates, a basic page can be turned into “a mini secret sales agent — on autopilot — that captures new interest without direct advertising.”
Fresh messaging is the key, Patton advises. When you post a teaser for each episode, update that cover photo as well. At every opportunity, a profile “needs to succinctly tell what you do and who you serve. If you want people to stay and learn more, it has to spark their interest and appeal to them.”
The podcasting company Gimlet Media is facing a class-action lawsuit over the accessibility of its content, reports Whitney Kimball of Gizmodo. The plaintiff, Kahlimah Jones, “argues that Gimlet violates the Americans with Disabilities Act (ADA) by failing to provide closed captioning on various podcasts.”
Kimball gives context behind the suit and others like it in recent years. “Suits against websites under the ADA are common, with 2,256 in 2019,” she explains. “This is in part because courts still haven’t come to a consensus about how the ADA applies to the web.” Does a company site count as a place of public accommodations?
“Covid-19 has drawn more mainstream public awareness to inaccessibility online,” Kimball points out. It’s time: According to Johns Hopkins University, about one in five Americans have hearing loss. As we all rely on the internet more than ever, the audio industry has a clear opportunity to adapt.
Adding a paid membership to your podcast is simply the easiest way to unlock sustainable, recurring revenue. Supercast’s Paid to Podcast Competition is awarding over $100,000 in cash and prizes to prove it.
Running through December 31, it’s a race to generate the highest Monthly Recurring Revenue with Supercast’s subscription-based model. Each participant receives a package valued at over $500, including discount codes, months of free hosting, and a chance at an investment offer from Tiny Capital.
With regular AMAs from experts like Jessica Cordova Kramer and Matty Staudt, Paid to Podcast is more than a challenge. It’s an opportunity to learn from world-class mentors, connect more deeply with listeners and build your own sustainable podcast business.
Curious about the Grand Prize? (Hint: It starts with $40,000 in cash and lunch with Pat Flynn in San Diego.) Register by October 31 to get started.
It’s better to be good and liked than to be the best and have nowhere…
We’ve had a busy few weeks since Evolutions wrapped up! This week, we're sharing the…
Experience + continued training = a great end product.
Where you keep and organize your golden nuggets is almost as important as the ideas…
Our true selves are weird. We’re an amalgamation of brilliance, bizarreness, and at times, WTF-ness.