From Black Friday to early January, podcasters’ inboxes are flooded with can’t-miss deals on ‘guru’-led courses, equipment, and every product in between. Captivate CEO Mark Asquith urges caution, especially when it comes to tempting ‘lifetime’ deals. What makes an offer worthwhile in a sea of sales tactics?
“Only buy something that you feel is a bargain (from anyone, not just a ‘guru’) if you're going to use it to its full extent and if you're going to do that right now,” Asquith says. Countless podcasters make investments that end up gathering dust. Know exactly how that purchase will meet a current need, not an aspirational one.
This type of marketing language hinges on FOMPS, Asquith’s made-up acronym for “Fear of Missing Potential Success.” He reminds creators that they’re under a wide net, crafted to make you feel like an outsider without this software or that membership. When in doubt, action will be a better deal than any transaction.
When Catherine Saint Louis began editing audio, she’d been at The New York Times for 18 years. Now the executive editor at Neon Hum Media, she credits the skills she’s built to quality resources and hard work. Here’s how she learned what she didn’t know going in, like writing for the ear and recognizing audio problems.
“When explaining the steps I took, I’ll say from the jump: the way to learn to edit podcasts is to put the work in,” Saint Louis says. “The bad news is it takes discipline and consistency. The good news is I think it’s possible to become a better editor — at least in part — on your own.”
While it’s invaluable to learn directly from experts, Saint Louis emphasizes the power of studying what they’ve made, and figuring out how. “If you have dissected dozens and dozens of podcasts to figure out what works, then you’re already well on your way to becoming a story editor. What are you waiting for?”
With the power of AI, Audiosignals.io enhances podcast SEO using the content you’ve created. It’s a powerful tool built specifically to increase engagement, reduce ‘bounce rate,’ and grow your show. Audiosignals helps with six of the 10 steps to podcast SEO for impactful benefits, fast.
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