When Holiday Podcasting “Bargains” Don’t Add Up 


PodMov Daily: Tuesday, November 30

Episode 545: Testing, One Two-sday

When Holiday Podcasting “Bargains” Don't Add Up 

From Black Friday to early January, podcasters’ inboxes are flooded with can’t-miss deals on ‘guru’-led courses, equipment, and every product in between. Captivate CEO Mark Asquith urges caution, especially when it comes to tempting ‘lifetime’ deals. What makes an offer worthwhile in a sea of sales tactics?

“Only buy something that you feel is a bargain (from anyone, not just a ‘guru’) if you're going to use it to its full extent and if you're going to do that right now,” Asquith says. Countless podcasters make investments that end up gathering dust. Know exactly how that purchase will meet a current need, not an aspirational one. 

This type of marketing language hinges on FOMPS, Asquith’s made-up acronym for “Fear of Missing Potential Success.” He reminds creators that they’re under a wide net, crafted to make you feel like an outsider without this software or that membership. When in doubt, action will be a better deal than any transaction.

Podcast Editing: Expert Tricks for Stronger Skills

When Catherine Saint Louis began editing audio, she’d been at The New York Times for 18 years. Now the executive editor at Neon Hum Media, she credits the skills she’s built to quality resources and hard work. Here’s how she learned what she didn’t know going in, like writing for the ear and recognizing audio problems.

“When explaining the steps I took, I’ll say from the jump: the way to learn to edit podcasts is to put the work in,” Saint Louis says. “The bad news is it takes discipline and consistency. The good news is I think it’s possible to become a better editor — at least in part — on your own.”

While it’s invaluable to learn directly from experts, Saint Louis emphasizes the power of studying what they’ve made, and figuring out how. “If you have dissected dozens and dozens of podcasts to figure out what works, then you’re already well on your way to becoming a story editor. What are you waiting for?”

Audiosignals.io: AI-Powered SEO for Podcasts

With the power of AI, Audiosignals.io enhances podcast SEO using the content you’ve created. It’s a powerful tool built specifically to increase engagement, reduce ‘bounce rate,’ and grow your show. Audiosignals helps with six of the 10 steps to podcast SEO for impactful benefits, fast.

A podcast’s description is just the tip of the iceberg. Beneath the surface, each topic within the audio is an opportunity. Audiosignals creates tailored clips to attract new visitors — and extend time spent on your page. High-quality clips are more likely to be shared, producing backlinks to boost your traffic.

With an innovative internal linking structure, Audiosignals gives Google full access to your content’s text. Simply insert a podcast link, and AI builds clear summaries of its most relevant material. Ready to leverage smarter SEO?

There's only one corner of the universe you can be certain of improving, and that's your own self.

Here's what else is going on:

  • One chance: On Thursday at 11:00 ET, “How to Craft A Professional Podcast Pitch” will be hosted by PRX and the Google Podcasts creator program. Producers and strategists will dive into common mistakes — and what makes a pitch memorable and compelling. Free registration. 
  • Promo code: Tomorrow at 11:00 am CT, Spreaker and Podchaser will host “How to Grow and Monetize your Podcast Like a Pro.” In the one-hour webinar, team members from both companies will cover updated best practices around discoverability and monetization. Free registration. 
  • Say anything: Tomorrow at 2:00 pm ET is “Real Talk: Tackling The Tough Topics,” part of the free Charlotte Podcast Festival. Shereen Marisol Meraji (Code Switch) and Lauren Brown (We Live Here) will discuss what it takes to build hard conversations into an impactful show. RSVP required.
  • Trick shot: Gini Graham Scott is “99% sure” that a recent podcast guesting invitation was all a scam. Expecting an interview about her latest book, the writer experienced a series of odd, amateurish attempts to gain her personal information. The show and its hosts don’t appear to exist.

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