Podcast Marketing

Your podcast listeners are here for the audio, no doubt about that -- but if you’re looking for engaging your audience more with your...

Hey, Wil, have you noticed an uptick in people talking about podcast websites recently? Just me? Is this just Baader-Meinhof whatever again? I have...

Maggie McGuire, the CEO of Pinna, is all about blazing new territory. Since taking the wheel of the company in January, the former Scholastic...

Ely! Podcast Movement is over, and our audio fiction track went so well! But now I am very ready for sleep. You can find me...

With their built-in fan followings, the stars of YouTube, television, cinema, sports and social media have a lot of advantages when it comes to...

Are Hollywood A-listers stealing the limelight (and potential ad dollars) from podcasting's self-made stars? That was one of the questions posed by freelance journalist Nicole...

If you’ve heard it once, you’ve heard it a thousand times: You have got to market your podcast. When you’re knee-deep in your second...

"While gaining new listeners for our show is great, doing this outreach is about hearing questions that provide a different perspective and make us re-examine the way we’re doing things. It’s about helping individuals learn something new and engage with a medium that may have gone undiscovered."

We're talking about talking to the press. Whenever I bring up reaching out to the press, I get this response almost like people don't realize they can? People seem to really undersell themselves and get really intimidated. Every podcast journalist I know wants this medium and its creators to succeed. So I think that's step one for getting people on the right track: journalists who cover podcasts want you to succeed.

In 1 year, I’ve built a breakout and impactful podcast that: has over 230,000 downloads was selected as 1 of 27 podcasts to listen to in 2018 by BuzzFeed was nominated as Best New Personal Finance podcast in what is considered the Emmy’s of the online Personal Finance space and most importantly, has positively impacted the lives of my listeners which in turn creates a loyal, engaged & fast growing audience.

The true definition of a niche & why your podcast must go an inch wide and a mile deep to survive 2019 & beyond.

While podcasting is certainly a growing industry, not everyone listens to audio. Some prefer the printed page, while others enjoy video content more. This session will discuss the variety of ways today's podcasters can take their core show and branch it out into new mediums for a stronger revenue stream and wider audience.