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    Podcast Marketing

    Longform Live Video on Facebook and Instagram

    Broadcasting live on Facebook and Instagram brings your community into the conversation. Viewers can ask questions, comment, react, or just follow along in real...

    Community Building on Facebook and Instagram

    A unique combination of storytelling tools — from multimedia Feed posts and Stories to longer-form video with IGTV and Watch — makes Facebook and...

    Climbing the Listener Pyramid: The Key to Podcast Growth

    Of the many challenges podcasters face, the biggest may be growing an audience. If you don’t have anybody tuning in, it’s really difficult to...

    A Content Strategist's Guide to Marketing Yourself at Podcast Conferences

    So! You’re going to a podcast conference! Congratulations, excellent choice, and godspeed — you’re about to meet so many people, learn so many things,...

    Podcast Marketing: Capturing Organic Leads on FB

    How would you feel if you woke up tomorrow with thousands more dollars sitting in your bank account? Take a deep breath, close your...

    Podcast Hero: How to Become a Content Powerhouse

    Yay, your podcast is on air! It sounds great and you’re gaining exposure, but now your whole life revolves around content production. That was not...

    Extra, Extra: The Power of Supplementary Material for Podcasts

    Your podcast listeners are here for the audio, no doubt about that -- but if you’re looking for engaging your audience more with your...

    Digging Deeper into Podcast Website Accessibility

    Hey, Wil, have you noticed an uptick in people talking about podcast websites recently? Just me? Is this just Baader-Meinhof whatever again? I have...

    Pinna CEO Maggie McGuire on Truly Ad-Free Children’s Audio

    Maggie McGuire, the CEO of Pinna, is all about blazing new territory. Since taking the wheel of the company in January, the former Scholastic...

    Helping Your Discoverability: It’s Time for a Website

    Ely! Podcast Movement is over, and our audio fiction track went so well! But now I am very ready for sleep. You can find me...

    Celebrity Podcasts Roundtable: Challenges and Opportunities

    With their built-in fan followings, the stars of YouTube, television, cinema, sports and social media have a lot of advantages when it comes to...

    Why Advertisers Love Celebrity Podcasts

    Are Hollywood A-listers stealing the limelight (and potential ad dollars) from podcasting's self-made stars? That was one of the questions posed by freelance journalist Nicole...
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