After nearly 950 episodes of The Unmistakable Creative, author and podcaster Srinivas Rao knows this: “What’s been true since the beginning of time is just as true today: mastery not metrics is what leads to a sustainable creative career.” In a fragmented media landscape, quality fans accept only quality work.
In 2008, Wired editor Kevin Kelly wrote that 1,000 true fans would enable one to make a living on the internet. “You can reach a million people, but if they don’t give a sh*t, don’t come back, or wouldn’t miss you if you were gone, then you’re not going to build a career,” Rao says. Loyalty still has nothing to do with size or volume.
When virtually everyone has access to a microphone, an individual voice can only hope to resonate with a select few listeners. As Edison Research SVP Tom Webster told podcasters last week, “Being “known” is out of your control. Start with being known for something. And have that something be excellence.”
Fresh off a $4 million funding round, Podchaser is ramping up construction on its “IMDb for podcasts.” Anthony Ha of TechCrunch spoke with the startup’s CEO Bradley Davis, who shared plans for the “vibrant, exciting community of podcast nerds.” 8.5 million podcast credits have already been created in the database.
Ha explains in a nutshell, “Users can look up who’s appeared in which podcasts, rate and review those podcasts and add them to lists.” Future plans, including a gamification system, will center on user input. A separate product allows podcast players access to its credits as well, giving listeners a built-in web of information.
Podchaser is also an organizer of Podcast Taxonomy, a global project setting definitions across the industry. Davis says, “I think if we are successful at standardizing a lot of the terminology, and if we do an analysis of all podcasts, of how popular they are, that [will help many listeners] to cull and find the good stuff.”
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Designed for consistent creators with 5,000+ monthly downloads, Prime is packed with major benefits. Users have access to Spreaker’s cutting-edge programmatic advertising tools, an expert live-reads sales team, free hosting on the Anchorman plan, priority customer care, and marketing support.
Between January and November 2020, Spreaker Prime’s programmatic ad revenue grew by +451%. It’s not just the easiest way for podcasters to earn money. Prime helps nurture and grow your podcast for long-term earning success.
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