In an intimate interview for Bello Collective, journalist and American Submitter host Imran Ali Malik speaks with Avery Trufelman. In 2013 at the age of 22, Trufelman “filed her fourth-ever radio story as an intern at 99% Invisible.” The second season of her spinoff podcast Articles of Interest launches today.
Articles of Interest has evolved like its subject: fashion and the history of clothing. “I prefer doing stories about things to stories about people,” Trufelman tells Malik. “Talking about an object is almost like a cheat to find the deeper story.” She discusses Twitter, a Neil Gaiman speech about art, and her family background in public radio.
“Of all the producers who have worked with 99% Invisible over the years, Trufelman is the first and only one to be given a green light to produce her own series,” Malik writes. “It’s a testament not only to her talent, but her growing ambitions in the stories she wants to tell.”
This week’s community update gathers crowdsourced tips for social media podcast promotion. Members of the PM Facebook group share their social media strategies for a variety of platforms, providing examples of posts and ideas for staying connected with listeners.
For stageside social media strategy, check out Allison Melody and Whitney Lauritsen’s session from PM Evolutions, now available for all. The two cover how to create impact and influence through “savable, shareable content that ranks you higher in the algorithm.”
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