“Daily news podcasts make up less than 1% of all podcasts produced but account for more than 10% of the overall downloads in the United States,” writes Sarah Scire of Nieman Lab. This is according to a new report from the Reuters Institute for the Study of Journalism, which looked at 102 dailies in six countries.
The Daily from The New York Times “gets a lot of credit in this report,” Scire says. Three years after launch, its influence has stuck. “Thirty seven daily news podcasts have been launched within the last year, including a number of “pop-up” coronavirus podcasts that, despite a warp-speed production process, found success.”
Reuters found that “these shows are clearly punching well above their weight with audiences,” which tend to be younger and better-educated. As listeners face an onslaught of urgent news, the daily format mercifully expands our options (“Deep dives! Extended chats! News bulletins! Microbulletins!”) for consuming it.
Fresh off the ordeal of election coverage, Edison Research SVP Tom Webster observes how insulated our echo chambers have become. “Our filter bubbles are destroying our ability for civil debate,” he tells podcasters. “I don’t have anything grander to ask here than for all of us to ask ourselves as media creators, ‘am I helping?’”
Our conversations matter because listeners internalize them. “Podcasts have a unique opportunity to contribute to the public narrative, to the body politic, that other media simply do not — you start from a position of trust,” Webster writes. “Imagine what you can do with that, even on your board game podcast.”
Webster urges creators to talk politics (not that kind). “Politics, at its heart, is nothing more than the dynamics of a group making decisions to benefit that group. That means arguing to learn, not to convince,” he writes. “It means patience. And it means recognizing the good before allowing yourself to demonize the bad.”
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