Editor’s note: The Daily is on pause this week for the holiday. Regular issues will return next Tuesday, December 1. Stay safe and be excellent to each other. See you soon!
Australian independent podcasters Andrew Law and Dan Ilic won’t be calling sponsors anytime soon. Cam Wilson of Business Insider Australia spoke with both creators about their success with listener subscriptions. Engaged through Patreon, Discord, and exclusive Q&As, fans have been more than willing to cover the bill.
Law’s show Boonta Vista, which spans from politics to Bigfoot, is supported entirely by 1,200 people paying a monthly average of $4.81 USD. He’s found that simple works best. “Now we just do a free episode and a subscriber episode every week […] Most people looked at this and said yes, they were happy to pay $5 a month.”
For Ilic’s comedy show A Rational Fear, Discord is the a social hub that sustains it all. “It’s a thriving little place with Patreon supporters suggesting who we could talk to, suggestions for joke headlines, a whole channel for sketch idea[s],” he says. “It’s not just Patreon people, we’ve got some comedy riff raff in there too.”
Jesse Staniforth of Timber.fm profiles Shannon Cason, the renowned storyteller behind Homemade Stories since 2009. Cason is a favorite on Snap Judgment, The Moth (a Moth GrandSLAM Champion), and the Podcast Movement stage. His body of work asks, “If we tell a story, why not really be honest in the story?”
No human experience is insignificant to Cason. Digging into the emotion of strangers, like “the guys at White Castle talking about one of their friends dying — those days stand out,” he says. “‘Cause I think we all stand to the side and watch or listen from afar. I want those things to resonate with people in a way where I feel that too.”
Despite its conversational delivery, “Homemade Stories offers the easy narrative glide of a fast-paced crime novel,” Staniforth writes. Shannon captivates listeners by having nothing to hide. “What if we could go a little deeper?” he asks. “What if I tell a story and I don’t want you to like me at the end? That’s honesty.”
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