Studio Ochenta founder Lory Martinez recently launched Mija podcast, a fictionalized narrative of her Colombian family’s history. It’s a remarkable story on its own, but its translation style sets it apart: Martinez records each episode in English, Spanish, and French.
The Paris-based Ochenta is all about empowering podcast creators around the world. By design, its shows reflect “diversity of languages, voices and opinions.” We spoke to Martinez about the development of Mija, the challenges of cross-cultural translation, and the state of podcasting in France.
To accompany the interview, we suggest giving Mija a listen — both in a language you understand and one may not. Martinez’s vision and passion come through each moment of the story. Stay tuned next week for a follow-up article on Ochenta’s recently released and upcoming podcasts.
“Why are we seeing more studies claiming YouTube is a destination for podcasts?” asks Podcast Business Journal.
The question follows Westwood One’s latest report, showing that “38% of weekly podcast listeners come from Apple with YouTube a close second at 33%. Spotify is third at 30%.”
Is it a misconception that YouTube is “being used — and growing — as a listening platform” for podcasts? Longtime podcasters, according to PBJ, are likely frustrated at the conflation.
YouTube videos are streamed, not downloaded, and many believe that “if a show doesn’t have an RSS feed, it’s not a podcast.”
A new whitepaper from PRX, Claritas, and Market Enginuity, “The Podcast Listener,” releases insights into “who exactly is listening to PRX’s podcasts.” Findings are based on “an overlay of consumer demographic, psychographic, and shopping preference data.”
Market Enginuity manages sponsorship revenue for PRX, and Claritas, is specializes in a leader in podcast measurement for market insight. PRX focused on “podcast enthusiasts,” or those who “consistently tune in and listen to entire podcasts at a single event.”
Overall, results show that the heaviest PRX listeners are cord cutters with higher-than-average income that are distrustful of corporate advertising. “Difficult to reach in a traditional media mix” indeed.
Happy Friday, readers, and what do you know — Mija podcast is right here for you to enjoy into the weekend. Many thanks to Lory Martinez and the team at Ochenta.
Cheers,
Team PM
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