Heads up: The Daily will be off this Monday, February 28, returning Tuesday with your morning news, tips, and events.
Over the last nine years, 450+ episodes, and nearly 15 million downloads at The Side Hustle Show, Nick Loper has learned that engagement always flows upward. In one of our favorite guest pieces, Loper explains how his Listener Pyramid framework turns strangers into fans — the kind that follow your podcast’s every step.
Every podcast fan was once a stranger to the show, even the one who listens to every episode and pre-orders your merch. As Loper points out, “Podcast fans aren’t born — they’re made.” How are you incentivizing each listener? With specific examples, he demonstrates strategies to reframe both content and communication.
“One thing is certain: If you don’t tell listeners how to subscribe and what’s in it for them, no one will,” Loper says. This piece of advice applies to both your show and your all-important email list. Don’t underestimate a well-placed call to action. “Remember, you never know where your next fan is going to come from.”
When Catherine Saint Louis began editing audio, she’d been at The New York Times for 18 years. Now the executive editor at Neon Hum Media, she credits the skills she’s built to quality resources and hard work. Here’s how she learned what she didn’t know going in, like writing for the ear and recognizing audio problems.
“When explaining the steps I took, I’ll say from the jump: the way to learn to edit podcasts is to put the work in,” Saint Louis says. “The bad news is it takes discipline and consistency. The good news is I think it’s possible to become a better editor — at least in part — on your own.”
While it’s invaluable to learn directly from experts, Saint Louis emphasizes the power of studying what they’ve made, and figuring out how. “If you have dissected dozens and dozens of podcasts to figure out what works, then you’re already well on your way to becoming a story editor. What are you waiting for?”
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